Jean Caton - Inspiring and Empowering the Women of the World... One Woman at a Time

Success in Selling

Successful selling skills are essential whether you want to:

-Attract more clients
-Match your product to a customer’s needs or
-Sell your strengths and skills to ace a job interview

Here are more tips to help you achieve selling success

Develop trust
Be likeable
Listen more than you talk
Align with the customer’s emotions*
Focus on the prospect’s pain and how you can provide a solution
Be persistent

People buy on emotion; not logic. If a customer has an underlying fear, you must satisfy her concern before you seek her commitment to purchase - offer a guarantee. If there is doubt – provide a proof source or testimonial.

“Think of yourself as a resource to your clients; an advisor, counselor, mentor and friend.” Brian Tracy

Don’t fear being rejected. When a prospect says no, think of it this way, she may really be saying “not now”. Don’t give up. Try again another day or another way. Successful people are those who don’t quit after the first or second attempt.

Coaching Tip: If selling conjures up negative images in your mind try this:

Reframe your definition of selling. Think of it this way. You are providing the solution to a customer’s to problem, need, want, or desire (your product or service). That way you can thing of your selling efforts as helping the customer buy something that they want.

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Jean Caton is a speaker, coach, and marketing strategist. She works with businesswomen in corporate America, Healthcare, and entrepreneurs to challenge and support them to attain their professional and personal goals and live a life full of achievement, self-acceptance, and serenity. Jean can be reached at: MyCoachJean@JeanCaton.net