Marketing Me!
A Woman's Guide to Business Success
by
SELF-MARKETING
Author JEAN R. CATON

Table of Contents

Introduction

Chapter 1: The Marketing Me Strategic Self-Marketing Program
Recognize that your skills and talents are a product you can market

Chapter 2: Define your Product
Define the product called YOU-how you provide value by meeting needs, solving problems, or satisfying a want or desire

Chapter 3: Move over Job Title... Make Room for Brands
Define a memorable brand that describes how you want to be known

Chapter 4: Self- Marketing Nuts and Bolts
How to make others aware of your value by being visible and using effective networking to create buzz

Chapter 5: Two Essential Skills for the Road to Success
Creating a confident impression; Speaking and being heard by using language effectively

Chapter 6: Overcome F.U.D... Fears, uncertainty, and doubt about self-marketing
Develop strategies to recognize and conquer those little voices causing F.U.D. that prevent you from achieving your maximum potential

Resources